For startups, smart home is an up-and-coming market, according to the IOT Osservatorio of Politecnico di Milano. The main limit now seem to be the lack of trust of the potential customer, fragmentation of offers and the unstructured distribution channel.
This strong growth scenario should be especially attended by insurance companies. The internet of things, the ecosystem of connected devices where smart home sites are an important part, will be one of the milestones for the entire insurtech industry over the next few years, enabling companies to offer new services and insurance policies.
Here is an overview of the Italian smart